For Personal Assistants What is a PA? PA stories Working as a personal assistant can be a fulfilling career and can lead to a variety of roles and career progression. It can be challenging but rewarding, and means getting involved in many aspects of your employer’s life. It may include support in the home, at leisure or at work, carrying out a range of duties, not just personal care. Wondering why you should become a PA? Take a look at the video above.